Promoter – Comprimido – Agência Digital
Action – Onde, Quando e Como eu Quiser – OQCQ
Description – “Onde, Quando e Como Eu Quiser” (OQCQ) “is a project in which personalities and experts from the Portuguese panorama share views and experiences about the internet and technology and, above all, how digital platforms have transformed the various areas of society and consumption habits.
It is a multiplatform project created to make people think about the digital transformation of society, from different points of view. It was born about two years ago and already gathers video interviews with more than a hundred personalities, who share personal testimonies about how the rise of the internet and digital platforms has changed their lives and the sector in which they operate.
João Pico, Comprimido’s CEO, a marketing and digital consulting company that hosts the project and is the mentor of the idea. The series of interviews he has conducted over the last two years are shared on YouTube, LinkedIn, or in thematic groups on social networks and are also starting to give rise to magazines, focused on more specific topics. A tool to fight digital illiteracy.
The key is that the initiative asserts itself as a tool to fight digital illiteracy, which brings together a set of opinions and views on the impact of digital evolution on different realities and life paths, but also on the future, its threats and opportunities. It has gathered testimonials from professionals from different areas, with a strong focus on specialists from different domains. The interviews are divided into subjects, which include the future of digital, democracy, education, TV, the internet and others.
The project brings together visions and perspectives that can contribute to increasing the digital literacy of those who decide or influence, demystifying the concept of digital transformation.